MASAMI Mekabu Hydrating Shine Serum
MASAMI Mekabu Hydrating Shine Serum
MASAMI Mekabu Hydrating Shine Serum
MASAMI Mekabu Hydrating Shine Serum
MASAMI Mekabu Hydrating Shine Serum
MASAMI Mekabu Hydrating Shine Serum

MASAMI Mekabu Hydrating Shine Serum

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MASAMI Shine Serum, enriched with the Japanese ocean botanical Mekabu, gives even unruly, dull, lifeless, over-processed hair a hydrated, smoothed, and nourished look.

Shine Serum enhances shine while leaving hair soft and silky. This multi-tasking, lightweight, oil-free, water-free, and frizz-free serum protects your hair from heat styling. It adds vibrancy to hair color while providing the nutrients necessary for long-term nourishment and care.

  • Thermal protection.
  • Eliminates frizz.
  • Enhances shine.
  • Botanically hydrating.
  • Does not weigh hair down.
  • NO mineral oil.
  • NO sulfates.
  • NO water.
  • NO parabens.
  • NO phthalates.
  • NO animal testing (cruelty-free).
  • Vegan.

Cyclomethicone, Dimethicone, C12-15 Alkyl Benzoate, Undaria Pinnatifida (Mekabu) Powder, Macrocystis Pyrifera (Kelp) Extract, Fragrance  (our fragrance is naturally derived and phthalate-free).

"The styling cream and shine serum together were my favorite. They provided a great definition and shine without making my hair look oily or wet."  Jade, curly/frizzy hair.
After shampooing and conditioning with MASAMI, apply a small amount to towel-dried or dry hair. Gently work through hair using your fingers. Do not rinse. Style as usual.  For continuous hydration, use daily.


Our story began with the belief that you don't need to trade off clean beauty for haircare that performs.  We found our answer from the rich seas of northeastern Japan, where the three waters of the world embrace, and nature in all her beauty and diversity flourishes. Here in the majestic fields of green, swaying Wakame seaweed, nature has seen fit to gift us one of her great, nutrient-rich treasures. A small, miraculous ocean botanical known as Mekabu. Harvested for centuries by Japanese farmers for its health-giving properties, this marine miracle inspired MASAMI. For the ultimate in botanically hydrated hair.

MASAMI: “Truly Beautiful”. Hydration Is Life.